Workshop on
Digital Media Planning & Buying
Equip yourself with a professional credential and a solid foundation of knowledge of digital media landscape, media buying and planning strategies. Created for professionals seeking to kick-start career in marketing and advertising.
Early Bird Seats
Early bird pricing until the 4th of April
About the workshop
In a world where all the businesses are relying on their marketing ventures, it’s quite important to know how to plan the right media. The expanding number of media options available today has made the media planning more challenging than ever.
This highly interactive information-packed online workshop will teach you a proven framework for designing, implementing, and managing a successful digital marketing strategy. It involves understanding what media buying constitutes of and the dynamics involved.
We will start from understanding the role of a media planner and then will uncover what media buying process is. After that, we will explain client briefs and how to decode the expectations of the client, setting campaign objectives and more. After having the understanding of client brief and objectives, we will learn how to do audience analysis for knowing the user behavior, online opportunities and challenges.
This workshop further deals with doing market research and various media planning tools required to the selection of platform, publisher and network. You will also get to know the strategic and operational aspects you need to consider when determining the right combination of media channels to reach the target segment and to achieve the marketing objectives.
The sessions are led by channel expert with extensive experience in media.
We are highly focused about individual’s learning outcomes and this is why our approach to learning defies tradition.
What to Expect
Learn the proven frameworks and foundational tools you need to design, implement, and plan the digital media
Know how to create media plan, select media platforms and set your budget for high impact advertising campaigns.
Understand The Role of a media planner
KNOW THE Media Buying Process
Audience analysis & Market Research
Learn to create Media Strategies
Get exposure of Media Planning Tools
Learn from Different Case Studies
Certification + Access to the community
Day 1
Introduction – 15 Mins
Overview about Digital Media – 30 Mins
Media Planning – 30 Mins
Media Buying – 30 Mins
Audience Analysis – 30 Mins
Market Research – 30 Mins
Q&A – 15 Mins
Day 2
Refresher Day 1 – 30 Mins
Media Strategy – 30 Mins
Example Case Studies – 30 Mins
Certification – 45 Mins
Discussion – 45 Mins
Learn by doing yourself
We focus on making the learning experience immersive by making you implement the learnings in the form of real-life projects. This program will include two project case-studies in which you will be asked to develop a digital media plan for a new brand or business.
These will be real case-studies of some of the global brands our experts have worked with in the past. This exercise is designed to give you the clear idea how things work in reality.
What people say about us
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Jane Doe
Learning Japanese for Business
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Arnold Smith
Full-time Student Abroad
50% Discount
if you register before 31st March, 2021
Is this program for me?
This workshop is not meant for everyone. This is specifically designed for seasoned professional with a background in Marketing, Product, Sales, or a similarly related field. This is an ideal program for you if you are familiar with the foundations of marketing and looking further to enlarge the spectrum of your knowledge to help you grow your career in the same domain.
You’re perfect for this course if you are one these:
Entrepreneurs
Entrepreneurs who learn digital media planning & strategy have a huge edge over the ones who don’t understand the same. If you are an entrepreneur then don’t miss this program.
Freelancers & Solopreneurs
The fundamentals included in this workshop will help you immensely if you are a freelancer & solopreneur working on marketing projects.
Marketers
If you are a marketer already working in a firm whether a large organization or a small agency, this workshop will add value to your work by shaping your knowledge and thoughts. This is how you will grow fast and get ahead of everyone else.
Students
Want to find an awesome job? Launch your start-up? Start your freelancing journey? Media Planning skills will always keep you ahead of your peers.
Backed By
100% money back guarantee
What we teach in this workshop works. We strive hard to ensure a good learning experience and we are so confident about it that we have introduced a 100% money back guarantee in this program. In case if you find yourself not happy with what was delivered to you, we will refund you every single cent without asking any question.
We are doing this because we’re 100% committed to your success and we hope you’re committed too. Enroll now for a guaranteed quality-learning experience!
Doors closing on 31st April
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We haven’t opened the doors for 9 months before now, and we don’t do any sneaky extensions. Also, we are not certain when the next workshop will be.
Frequently Asked Questions
Click on the question to reveal our response. Anything missing? Email [email protected]
What is the date of workshop?
The workshop is scheduled for 15th & 16th May, 2021.
How much does the workshop cost?
The registration fee is INR 1200 if you signup before 20th April after which it will cost INR 1500 till the seats are full.
Is there a refund policy?
If you’re not satisfied with the workshop, you can email us to request a full refund.
I'm not from India. Can I enroll?
Yes. Please reach out to us at [email protected] and we will send you the payment details.
